Meet Mikey

Your AI-Powered Founder-Led Sales Platform

Build your sales playbook, define your ICP, analyze your sales motion, generate outreach sequences and social content, create presentation decks, build hiring profiles, research prospects, review calls, and get ongoing coaching — all based on Pete Kazanjy's Founding Sales methodology.

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Build Your Complete Sales Playbook

Mikey walks you through a guided workflow to create every artifact you need for founder-led sales — personalized to your product, market, and stage. Each step is auto-generated from the last, so your entire playbook builds itself. Then edit, refine, and evolve any piece as you learn.

GTM Assessment

Evaluate your go-to-market maturity

Sales Narrative

Generate your product story and positioning

Ideal Customer Profile

Define your ICP with search criteria

Sales Motion

Synthesize your winning deal patterns

Sales Deck

Build a tailored pitch presentation

Discovery Questions

Craft questions that uncover real pain

First Call Checklist

Know exactly what to cover on every call

Pre-Call Checklist

Personalized prep for every meeting

Start Building Your Playbook

GTM Maturity Assessment

Answer questions about your go-to-market strategy and get a personalized analysis with prioritized recommendations.

Evaluate ICP, prospecting, sales process & more
Get prioritized action items
Chat about your results anytime

Start Assessment

Sales Playbook & Coaching

Build your complete sales playbook with structured tools, then chat with Mikey anytime for ongoing coaching — on the web or in Slack.

Sales narrative, ICP, discovery questions, call checklists
Pre-call research, call review, cold call scripts, objection library
Sales decks with PDF/PPTX export, email & LinkedIn sequences
Social posts, ads, sales metrics, coaching — web or Slack

Start Chatting

Real Tools, Not Just a Chatbot

Mikey doesn't just answer questions — it generates polished, shareable sales artifacts you can actually use.

Playbook & Strategy

Sales Narrative

Generate your compelling product story — the narrative arc that turns features into a story prospects actually care about.

Your product story, refined

Ideal Customer Profile

Define your ICP and auto-generate search criteria for LinkedIn, Apollo, ZoomInfo, and other prospecting platforms.

ICP + search criteria generation

Discovery Questions

Craft targeted discovery questions that uncover real pain, urgency, and buying signals specific to your market.

Tailored to your ICP

Objection Library

Build a curated library of objections and AI-generated responses. Look up any objection and instantly find the best way to handle it.

AI-powered objection handling

Sales Metrics Analysis

Upload CRM data or enter your numbers — get benchmarked performance analysis with pipeline health, conversion rates, and priorities.

CSV upload or manual entry

Coaching History

Log coaching sessions with notes and transcripts, then chat with Mikey about your progress and patterns over time.

Track your growth

Content & Outreach

Email Sequences

Generate multi-step outreach sequences tailored to your target personas, complete with subject lines and follow-up cadence.

Personalized by persona

LinkedIn Sequences

Create connection request + follow-up message sequences designed for LinkedIn's conversational format.

Optimized for LinkedIn

Social Content

Generate LinkedIn and Twitter posts with tone and topic control — thought leadership, promotional, educational, and more.

LinkedIn + Twitter posts

Ad Creator

Generate ad copy for LinkedIn Ads, Facebook/Instagram Ads, and Google SEM — matched to your personas and tone.

Multi-platform ad copy

Sales Decks

Generate full presentation decks with Gamma integration — export to PDF and PPTX, or upload an existing deck for AI enhancement.

PDF + PPTX export via Gamma

Cold Call Scripts

Generate call scripts with openers, objection handling, and closing techniques — tailored to specific buyer personas.

Persona-specific scripts

Call Execution & Coaching

Pre-Call Research

Enter a company and contact — get a comprehensive research brief with company intel, persona analysis, and conversation angles.

Automated web research + AI synthesis

Call Review Scorecard

Upload a call transcript or recording and get a detailed scorecard analyzing your discovery, demo, and closing performance.

AI-powered call analysis

Get Your Calls Reviewed by AI

Upload a call transcript or recording and get a detailed scorecard — covering discovery depth, demo effectiveness, next steps, and areas for improvement. Like having a sales manager review every call.

Try Call Review

Research Any Prospect in Minutes

Enter a company name and contact — Mikey crawls the web, analyzes their business, and generates a comprehensive research brief with talking points, potential pain points, and conversation angles. Share the results with your team via a link.

Try Pre-Call Research

Benchmark Your Sales Performance

Upload your CRM data as a CSV or enter your pipeline numbers manually — Mikey analyzes conversion rates, deal velocity, pipeline health, and rep performance, then benchmarks you and surfaces the top priorities to fix.

Try Sales Metrics Analysis

Generate Social Posts, Ads & Presentation Decks

Create LinkedIn and Twitter posts, ad copy for LinkedIn/Facebook/Google, and full presentation decks with PDF and PPTX export — all personalized to your narrative and target personas. Choose your tone, topic, and platform, and get polished content in seconds.

Try Social Content

Sales Motion Analysis

Upload your best completed deals — call summaries and transcripts from your call recorder — and Mikey synthesizes your prototypical sales motion. See the canonical stages, timing, and patterns across your winning deals, plus auto-generated call scripts for each call type (discovery, demo, proposal, and more).

Analyze Your Sales Motion

Hiring & Team Building

Define exactly who to hire and how to evaluate them — all powered by your sales narrative, ICP, and GTM assessment.

AE Hiring Profile

Generate an ideal AE profile with must-have experience, where to look (with specific company names), red flags, interview focus areas, and comp expectations.

Pre-filled from your narrative & assessment

Sales Leader Profile

Define your VP Sales / Head of Sales hire — team size, GTM stages, leadership mandate, coaching style, and comp range based on 80 questions.

Pre-filled from 3 data sources

Pre-Hire Assessment

Generate take-home assessments for AE or SDR candidates — sales motion fit, written intake, video prompt, and prospecting exercise, all customized to your motion.

Shareable with candidates

Works Where You Work

Use Mikey on the web, in Slack, or both. Share any document with a public link — no login required for viewers.

Web App

Full platform with all tools, voice input, file uploads, and chat

Slack

DM Mikey right in Slack for quick coaching and research

Shareable Links

Share any document via public link — research briefs, scorecards, narratives

Powered by Proven Methodology

Mikey is trained on battle-tested founder-led sales frameworks and real-world B2B expertise.

Founding Sales

Trained on Pete Kazanjy's Complete Body of Work

Mikey is trained on Founding Sales, all of Pete's essays, his complete class curriculum, plus hundreds of pages of templates, real-world sales assets, interviews, and more. It's like having Pete's entire founder-led sales brain at your fingertips.

Founding Sales BookEssays & ArticlesClass ContentTemplatesSales Assets

1000s

Pages of sales methodology

15+

Years of B2B expertise

1000s

Of startups influenced

Ready to level up your sales game?

Build your playbook, define your ICP, generate content and decks, research prospects, review calls, and get ongoing coaching — all in one place.

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