Mikey

Meet Mikey

Your AI-powered Founder-Led Sales assistant

Trained on Pete Kazanjy's Founding Sales methodology and years of B2B sales expertise. Get instant guidance on everything from prospecting to closing deals — personalized to your business.

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What Can Mikey Help You With?

From your first cold outreach to scaling your sales team, Mikey has guidance for every stage of your founder-led sales journey.

Prospecting & Outreach

  • • Ideal customer profile development
  • • Cold email and LinkedIn messaging
  • • Multi-channel outreach sequences
  • • Personalization strategies

Sales Conversations

  • • Discovery call frameworks
  • • Demo best practices
  • • Objection handling
  • • Negotiation tactics

GTM Strategy

  • • ICP & positioning definition
  • • Value proposition crafting
  • • Sales process design
  • • GTM maturity assessment

Pricing & Packaging

  • • Value-based pricing
  • • Packaging strategies
  • • Discount frameworks
  • • Enterprise pricing

Closing & Deals

  • • Proposal best practices
  • • Contract negotiation
  • • Procurement navigation
  • • Deal acceleration

Team Building

  • • First sales hire advice
  • • Interview questions
  • • Sales compensation plans
  • • Onboarding programs

Powered by Proven Methodology

Mikey is trained on battle-tested founder-led sales frameworks and real-world B2B expertise.

Founding Sales

Trained on Pete Kazanjy's Complete Body of Work

Mikey is trained on Founding Sales, all of Pete's essays, his complete class curriculum, plus hundreds of pages of templates, real-world sales assets, interviews, and more. It's like having Pete's entire founder-led sales brain at your fingertips.

Founding Sales BookEssays & ArticlesClass ContentTemplatesSales AssetsInterviews
1000s
Pages of sales methodology
15+
Years of B2B expertise
1000s
Of startups influenced

Your Way, Your Workflow

Quick answers, deep learning, or customized workflows — Mikey adapts to how you work and sell.

Quick Q&A

Get instant answers to specific sales questions. “How do I handle the 'we need to think about it' objection?”

Tutoring Sessions

Deep-dive into topics with guided learning sessions on prospecting, demos, closing, and more.

Knowledge Quizzes

Test your founder-led sales knowledge with interactive quizzes and get personalized feedback.

Shareable Insights

Share valuable conversations with your team. Great advice shouldn't stay siloed.

Custom Prompt Library

Build your own library of saved prompts. Edit, clone, and organize workflows that match how you sell.

Personalized Context

Configure your ICP, value prop, and sales motion. Mikey tailors advice to your specific go-to-market.

Ready to level up your sales game?

Start chatting with Mikey now - in Slack or on the web.