Product
Sales Playbook Builder
Narrative → ICP → discovery questions → deck → outreach. Each artifact generates from the last, so your whole playbook stays coherent.
The hard part of early sales isn't effort — it's that the narrative in your head never becomes reusable material. Mikey turns it into a complete, linked playbook: a sales narrative in the Founding Sales two-part structure, an ICP derived from it, discovery questions derived from that, and decks, scripts, and sequences derived from all of it.
Start with the narrative
Mikey interviews you about your company and produces a real sales narrative — the world-change story and your solution's place in it — that every other artifact inherits. Change the narrative, and downstream artifacts regenerate to match.
The full artifact chain
One coherent voice across everything a founder needs to sell with:
- ✓Sales narrative and 100-word value prop
- ✓ICP definition and sales motion analysis
- ✓Discovery questions and first-call checklist
- ✓Sales deck outlines and business cases
- ✓Objection library and cold-call scripts
- ✓Hiring profiles for your first sales roles
Living documents, not one-shot generations
Artifacts are versioned. As your positioning sharpens on real calls, you regenerate downstream artifacts from the updated narrative instead of maintaining ten divergent docs.
✨ Answer a few questions — walk out with a complete, coherent playbook.
🙋 Frequently asked questions
What makes this better than prompting an LLM myself?
The chain. Each artifact is generated from your actual narrative and the ones before it, using the Founding Sales structure — so your deck, your discovery questions, and your outreach all argue the same case instead of drifting apart.
Can I edit the generated artifacts?
Yes — everything is editable and versioned, and your edits carry into downstream generations.
Where do the artifacts get used?
Everywhere Mikey works: deal analysis reads your narrative, practice drills grade you against your discovery questions, pre-call plans cite your ICP, and outreach sequences write in your narrative's voice.