Solutions
The Founder-Led Sales System
Everything between "we have a product" and "we have a sales team" — in one place, in one voice.
Founder-led sales isn't a phase to survive; it's where your company learns what it's actually selling. Mikey is the operating system for that period: the playbook artifacts, the call execution, the pipeline discipline, and the customer proof — all built on Pete Kazanjy's Founding Sales methodology, all generated from your own narrative.
Build the playbook once, use it everywhere
Narrative → ICP → discovery questions → deck → outreach. One chain, one voice — and every other part of Mikey (deal analysis, practice grading, pre-call briefs) reads from it.
Execute calls like you've done this before
Briefs before every meeting, practice drills against realistic buyers, scorecards and recap emails after — the full call loop, automated.
Run the pipeline without a CRM habit
Deals detect themselves from your calendar and recorder; analysis, tasks, and alerts keep them moving; the Execution Review catches what's drifting.
Bank the proof as you win
Customer calls become quoted, metric-backed testimonials and case studies — the assets your next-stage marketing will beg for.
✨ Start with the narrative — the rest of the playbook follows.
🙋 Frequently asked questions
Is this based on the Founding Sales book?
Yes — Mikey is built on Pete Kazanjy's Founding Sales methodology, with a GTM maturity model that keeps the guidance matched to your stage.
What if I already have some playbook pieces?
Bring them. Mikey's artifacts are editable and versioned — import what you have and let the chain keep everything downstream consistent.