Solutions
Sales for Technical Founders
You didn't become a founder to do sales. Do it anyway — with a system instead of vibes.
Nobody funded you for your discovery calls. But between seed and your first sales hire, the founder is the sales team — and winging it burns the exact prospects you can't afford to lose. Mikey turns founder-led selling from an anxiety into a process: a playbook generated from your own thinking, practice reps before real calls, a coach that reads your transcripts, and a pipeline that maintains itself.
Stop improvising, start running a motion
Mikey interviews you and produces the playbook you'd never sit down to write — narrative, ICP, discovery questions, deck — each derived from the last so it all argues one case.
Practice on robots, not prospects
Roleplay discovery and full calls against AI buyers built from your real pipeline. Get graded, get better, then take the real meeting.
Let the pipeline run itself
Deals auto-created from your calendar and recorder, analysis refreshed after every call, follow-ups drafted in your voice and sent from Slack with one tap. The admin work you were never going to do — done.
A coach who has read everything
Weekly coaching grounded in Founding Sales, your maturity stage, and your actual calls — with goals and priorities that persist between sessions.
✨ Take the assessment — see exactly where your sales motion stands.
🙋 Frequently asked questions
I have zero sales background. Where do I start?
Take the GTM maturity assessment. It places you on a stage, and Mikey's coaching starts from there — usually with your narrative and your first structured discovery calls.
How much time does this take per week?
The point is that it takes less: briefs arrive before calls, recaps and follow-ups draft themselves, and the pipeline updates without data entry. Founders typically spend their saved hours on more calls.